I think it has to do with the type of stickers on it, the same thing happened to my anniversary cube (I don't know where it's made), the only thing left on it now is the silver side and the rest is all white. But that took me a month for that to happen. That is why I like the PVC stickers better, it doesn't do that, the only downside is it might slide off the face of the cube.
I don't know about the OP, but in my case, the colours did faded, but it was only after the tape or the top layer of clear laminent peeled off the other part of the sticker. It happened in stages first the clear laminent got 'dogs ears' then it scrolled up then it peeled off, which left the colour pigment exposed, and it was only a matter of time the colour rubbed of the rest of the sticker - and the cube was an official Anniversary Rubik's Cube bought at K-Mart.
They tell you on the site how many rubs a sticker can endure. One can only tolerate 750,000 rubs while the other has a 250,000,000 rub life. I'm not questioning their stats but there can be cases where the sticker does not live up the it's potential estimated rub life. So in short I believe the OP.
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